We are amongst the first “urea” manufacturers in the country starting way back in the 1960's. Our fertiliser operations are characterized by highly optimized production process delivering high capacity utilization & proven abilities in erection, commissioning, operation & troubleshooting of Ammonia/Urea plant.

Our Urea plant, commissioned in Februrary has a Production capacity of 379,000 TPA which includes a capacity of about 700 TPD of ammonia which is an ingredient in the Urea manufacturing process.

We are the lowest cost naphtha-based urea manufacturer in the country. Our urea operation has consistently earned production and productivity awards for its performance. Located within our Kota manufacturing complex, our urea plant benefits from access to efficiently generated captive power and robust technical resources that reduce our cost of manufacturing.

For the past several years we have been able to manufacture urea in a profitable manner with naphtha as the feedstock. In line with our intent to continuously explore and adopt better manufacturing practices and feedstock options, we have converted the plant into dual feed. The facility can now accept dual feedstock of naphtha and gas in any proportions.The necessary infrastructure for transporting gas from the source to the plant has also been put in place. Meanwhile, the Company has started running the plant on gas from Sep ’07 onwards. This will further reduce our cost of production.

Over the last 4 decades of operations, our brand ‘SHRIRAM' has developed a strong presence in the rural market and is identified with premium quality reliability and high trust. The Company has also built up an extensive distribution network over the entire northern and central India. We have recently made a successful entry into the Southern region where our products are gaining acceptance. Encouraged by the initial feedback from the farming community there, we plan to further strengthen our presence in that market.