Founded by Sir Shriram in 1889 (as DCM limited), today DCM Shriram Consolidated
Limited ( DSCL) is managed by Mr. Ajay S. Shriram, Chairman and Senior Managing
Director and Mr. Vikram S. Shriram, Vice Chairman and Managing Director along
with a highly professional executive team.
DSCL has a strong brand equity reflective of credibility, ethical values and
consistent high quality product image. With over 30 years of experience in
managing large scale process industries with sustained high level of
performance, DSCL meets the needs of a wide range of customers from farmers to
industrial users, from house builders to business owners. Fostering enduring
relationships is at the core of DSCL's business philosophy - with vendors,
business partners, and customers and within the organization between employees.
The company operates in a range of energy intensive businesses in the
Chloro-Vinyl and agri-sectors. We are always seeking to produce multiple
downstream products in a manner that we derive the maximum earnings accrual
from every unit of power that we generate in a sustainable way and in varied
market conditions. We follow this model across our manufacturing operations at
different locations with an endeavor to add value while we curtail operating
costs. Such an approach allows us to direct resources and inputs to various
downstream businesses in the most efficient manner and also become a cost
competitive producer in our chosen area.
As a leading equal opportunity employer in India, DSCL has a motivated and
dynamic management team of highly qualified professionals and dedicated workmen
and staff whose work has shown the way towards creating " Team Excellence
".
DSCL has a long history of accessing and employing the best technologies for its
projects and has worked successfully with renowned international and domestic
technology partners. As a learning organization DSCL has worked regularly with
the national and international consultants of repute, in diverse areas of
Business Strategy, Quality, Organizational Development etc. In a major IT
initiative the company has networked all its locations on a Wide Area Network
(WAN) and implemented SAP R/3 Enterprise Resource Package (ERP) across the
Company. Other key IT enabling initiatives are Customer
Relationship Management (CRM) and Business Information Warehousing (BIW).
The Hariyali division of the company was awarded “ACE-Best Customer Award” for successful implementation of the SAP IS retail package.
All its main line locations/products have ISO 9000, 14000 certification and OHSAS 18001: 1999 system of Occupational Health and Safety certifications. The Kota complex of the company was instituted in 2006 with the prestigious “British Sword of Honour” for implementing and practicing the best safety standards.
In an increasingly global business environment, DSCL's vision is to strengthen its agri and energy intensive business while ramping up "Value Added" & "Knowledge based" products & services in the areas of its operations. Accordingly, DSCL is expanding its rural retail initiative Hariyali Kisaan Bazaar to create a rural hub that makes agri and consumer products (of all manufacturers) and agri services available to farmers in a fair, transparent and convenient format. Currently there are over 150 such Bazaars which the company plans to increase to 300 by Dec,2008.
The company had launched value added UPVC window system business under the Fenesta TM brand in India. This product has very attractive design and insulation attributes that makes it strong business proposition as the concept is gaining acceptability.
DSCL strongly believes in socially responsible business activity. DSCL has made
significant contribution to the society in the fields of Environment, Health
Care, Family Planning, Education, Cultural Heritage, Rural Development and in
promoting. For its social contributions DSCL's Chlor-Alkali facility at Bharuch
has been recognized with a SA 8000:2001 certification by RINA (Registro
Italiano Navale), making it amongst the few companies in India to get this
recognition